About Novique
We build AI products —
and build them for you.
Novique is a small studio that designs, ships, and operates its own AI software. We do the same work for small and mid-sized businesses, with a team that has already felt every production edge.
What Novique is
One studio, two sides of the same craft.
We split our time roughly 50/50: building and operating our own AI products, and building the same kind of software for clients. Each side sharpens the other — the products keep us honest about production, and client work keeps us close to real problems.
Our own products
Software we build, ship, and run ourselves — with real customers, real billing, and real uptime to defend.
Built for clients
Custom AI and automation for small and mid-sized businesses — scoped small, shipped to production, kept running.
Why we exist
Level the playing field.
Large companies have used AI to gain an advantage for years. Small and mid-sized businesses — the backbone of the economy — have mostly been locked out by complexity, cost, and corporate jargon.
We started Novique to close that gap. The same powerful tools the Fortune 500 uses can be engineered to be cost-effective and genuinely useful for the rest of us — without a dedicated tech team or an enterprise budget.
No corporate jargon. No hidden costs. Practical, working software that delivers real results.
How we operate
A small team, built to ship and run.
Novique was founded by Mark Howell after roughly a decade at IBM solving large-scale technical problems for enterprises. The bet: that same capability, re-engineered for the businesses that never had access to it.
Founder-led, hands-on
The person who scopes your work is the person who builds it. No layers, no handoff to a junior team you never met.
We run what we build
Operating our own products means we account for the boring, critical parts — billing, alerts, uptime — not just the demo.
A product factory, not a one-off
An internal toolchain takes an idea to a deployed, operated product. It's how a small team ships like a larger one.
Proof, not promises
We ship the real thing.
These are our own products — the same kind of software we build for clients. The honest status of each is below.
What we can run for you
The same systems, pointed at your business.
These are operational competencies we use every day on our own products — and can stand up for you.
Recall & data pipelines
Nightly ingestion of federal feeds, normalized and matched against each customer's catalog.
Monitoring agents
Always-on agents that watch feeds, filings, and inboxes and surface only the exceptions worth a human.
Billing & subscriptions
Live Stripe billing, tiers, and customer lifecycle — the same stack we'd stand up for you.
App Store delivery
Shipping and supporting real iOS apps end to end, from build to privacy posture.
The product factory
An internal toolchain that takes an idea to a deployed, operated product — it's how we move fast.
How we're different
A typical AI consultant vs. Novique.
Tell us the task you wish would just handle itself.
The first call is free. We'll tell you straight whether AI is the right tool — and if it is, what the smallest version that proves value looks like.